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ITERATIONS

STRATEGIES

AMC REDESIGN

hoW USER TESTING HELPS 

CREATE THE PERFECT

USER FLOW

AMC  is a great movie theater that I would love to work for. I created redesign for their pickup/ purchasing kiosks that works better for their users and has a more dynamic and simple design.

CHALLENGE

Brand Strategy
User Testing

UX Writing

SOLUTION

The solution started with in-depth brand research and user testing that helped me create a kiosk for the moviegoer. 

 
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Audience | Molly
Audience | Molly

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Audience | Carmen
Audience | Carmen

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Audience | Les
Audience | Les

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Audience | Molly
Audience | Molly

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1/3

UNDERSTANDING

THE supporter

Treatment First WA wants to empower the community. To understand the needs of these customers, we created unique user profiles to represent the range of the users. This painted a clear picture of their demographics, story needs, and solutions.

DEFINING

THE BRAND 

Through a series of exercises in the strategy session, we were able to extract and refine the brand attributes. This defined the brand’s personality: how it should look, sound, and act.

the principles that guide us to definition

inclusion

Treatment First WA focuses on making sure all voices are heard during and after the process of establishing the policy.

education

Education is integral to the goal of Treatment First WA, because they want to bring more power to the everyday person in their community.

Trustworthy

Trust is another pillar of Treatment First WA's goal. They want their policy to correct the broken system and invest in improving access to treatment and recovery services. 

Social Posts

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social  

posts

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a face to the idea 

call to action

The house as the light filament is a symbol of success, and gaining a house

This helps focus the message of the post.

quote

The house as the light filament is a symbol of success, and gaining a house

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Facebook 

filter

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This focuses on the message of the post and draws your eye to the center of the image

Simple

The simple transparent background to the filter allows the user to still

have their photo as a focus

call to action

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bumper sticker

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