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ITERATIONS
STRATEGIES
AMC REDESIGN
hoW USER TESTING HELPS
CREATE THE PERFECT
USER FLOW
AMC is a great movie theater that I would love to work for. I created redesign for their pickup/ purchasing kiosks that works better for their users and has a more dynamic and simple design.
CHALLENGE
Brand Strategy
User Testing
UX Writing
SOLUTION
The solution started with in-depth brand research and user testing that helped me create a kiosk for the moviegoer.
Anchor 1
Audience | Molly
Audience | Carmen
Audience | Les
Audience | Molly
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UNDERSTANDING
THE supporter
Treatment First WA wants to empower the community. To understand the needs of these customers, we created unique user profiles to represent the range of the users. This painted a clear picture of their demographics, story needs, and solutions.
DEFINING
THE BRAND
Through a series of exercises in the strategy session, we were able to extract and refine the brand attributes. This defined the brand’s personality: how it should look, sound, and act.
the principles that guide us to definition
inclusion
Treatment First WA focuses on making sure all voices are heard during and after the process of establishing the policy.
education
Education is integral to the goal of Treatment First WA, because they want to bring more power to the everyday person in their community.
Trustworthy
Trust is another pillar of Treatment First WA's goal. They want their policy to correct the broken system and invest in improving access to treatment and recovery services.
Social Posts
social
posts
a face to the idea
call to action
The house as the light filament is a symbol of success, and gaining a house
This helps focus the message of the post.
quote
The house as the light filament is a symbol of success, and gaining a house
filter
This focuses on the message of the post and draws your eye to the center of the image
Simple
The simple transparent background to the filter allows the user to still
have their photo as a focus
call to action
bumper sticker
WANT TO SEE MORE PROJECTS?
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