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CASE STUDY

INTU8 Magic 8 Ball

How To Create an Intuitive Magic 8 Ball App

Roles:

Sadie Cruz

Project Manager, Prototyper,

Researcher, Visual Designer, 

Co-Information Architecture

 
Isaac Wei 

Co-Researcher

Danna Balassyano

Information Architect,

Co-Researcher
 

Deliverables:

Brand Strategy, User Research Plan, 

Wireframes, Style Guide, Prototype

Tools:

Figma, Google Forms, Google Sheets, Miro

Time:

4 Weeks

UNDERSTAND

The Problem

The challenge was to create a magic 8 ball app for people as a way to ease anxiety during the pandemic.

We began the project researching the origins of the Magic 8 Ball and creating multiple competitive analysis of apps on the market.

Findings

1. The magic 8 ball founder, Albert C. Carter, was influenced by his mother who was a clairvoyant and believed in spiritual properties.

2. People in the app reviews wanted a more authentic answer that related to them.

3. Users were turning to a novelty app for honest advice and this was causing enough frustration that they were opting for a less fulfilling option.

So, our team asked...

How might we make the answers to an

8 ball app more intuitive for our users?

UNDERSTAND

The Survey

Insight from our Magic 8 Ball Survey

We created a user survey to test our hypothesis and understand the thought process of people interested in magic 8 balls and astrology.

43% Often

How often do you look outside of yourself to help you make a decision?

56% Yes 

Do you think Astrology can help you make decisions?

What is your biggest fear or concern about using an intuitive 8 ball app? (open-ended)

Reliability, Accuracy, Privacy

UNDERSTAND

Research Findings

1. Users want a personalized app
During market research, users wanted the ability to customize their magic 8 ball and be able to give them more accurate advice.

This gave us the idea to create a more intuitive app that was centered around astrology.
2. Correlation linking decision making & astrology.
During are survey, most people who looked outside themselves for decision making believed in astrology.
3. Addressing user concerns about astrology decisions
During are survey, people who believed in astrology wanted their advice to be accurate, specific, and reliable.

We researched specific astrology practices and worked with an astrologer.
 
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More Work

Plan A Health

How To Make a Patient-Focused Mobile Clinic Website

Web Design, UX Design, Branding

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OUTCOME

#1: Sun sign to Moon Sign

In our usability test with Sanaa, professional astrologer,


In Horary astrology the moon sign is more relevant to decision making and represents the emotional aspects of a person.
 

BEFORE

AFTER

OUTCOME

#2: Using the Mental Models

for Menu Bar

In a usability test, it was pointed out the oddity of adding an about page to main menu.

After checking in with other sources, we decided to change the four menu buttons to three.

BEFORE

AFTER

OUTCOME

#3: Adding Personalizing Features

When conducting the usability test, most of the participants wanted more options for the page.

 

We add a button to change the photo that we miss in the first frame and add the moon sign information to personalize the page a bit more.

BEFORE

AFTER

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